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Nonprofit Marketing vs. Organizational Goals—A Critical Distinction
Clarity here is a must for right-things, right-now marketing that advances your issue or cause a.s.a.p. Goals are what you want to achieve. Complete the sentence: “We want to . . .” Organizational...
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Are Your Marketing Goals Easy to Reach Or A Stretch?
So many of you have asked me this vital question, that I want to share my recommendation beyond a personal email. This is a vital issue for you to spend some time on—the challenge level of your...
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Craft Calls to Action That Get You to Goal
Your audiences so often see nonprofit campaigns that lack any call to action so, no matter how compelling the issue or message, that they have no idea how to get involved. I know, because I see them...
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